Scent World
An e-commerce store for a scent and atmosphere brand - rebuilt from an old WordPress store into a modern, clean, motion-rich shopping experience.
A rebuild project for an online store in the home-fragrance space. The work focused on visual upgrade, sharpening the catalog structure, creating a rich scroll experience, and making product pages clearer, cleaner, and more convincing.
Project Details
- Sector
- E-commerce · Lifestyle · Home fragrance
- Scope
- UX/UI, design, frontend, storefront, product pages, motion
- Focus
- Catalog, product experience, scroll, video, conversion
- Status
- Pre-launch · Preview active
An old WordPress store that didn't reflect the products.
The previous store was built on WordPress, with a dated look and a buying experience that didn't reflect the quality of the products. It didn't match the brand's position in the scent and atmosphere category and undermined trust along the path to purchase.
A modern e-commerce experience built around the product.
- 01
A clean, modern e-commerce experience without visual noise.
- 02
Clear catalog hierarchy across categories and subcategories.
- 03
Parallax and video motion on the homepage.
- 04
Explanatory videos on selected product pages - deeper product storytelling.
- 05
Clearer product narrative, focused on use and atmosphere.
- 06
Fully responsive mobile experience that holds the same feeling.
- 07
Premium visual direction aligned with the brand's world.
What the project covered
- Design & UX
- Clean visual system
- Product catalog structure
- Product pages
- Development
- E-commerce storefront
- Mobile responsive experience
- Production-readiness pass
- Media & Motion
- Homepage motion, parallax, video
- Product explanation video placement
Want a storefront that feels like the product itself?
Clear catalog structure, convincing product pages, and a scroll experience that holds the brand's atmosphere from the headline to the cart.
Adjacent disciplines from the studio.WebsitesBrandingAI systems & automation